When defining project goals, what should a project manager ensure about these goals?

A project manager should ensure that project goals are specific, measurable, achievable, relevant, and time-bound, commonly referred to as the SMART criteria. This framework provides clarity and direction, allowing team members to understand exactly what is expected of them within specific time frames.

By making goals specific, it reduces ambiguity, ensuring all team members are aligned on what needs to be accomplished. Measuring goals allows for tracking progress and evaluating success. Goals must also be achievable to motivate the team while remaining relevant to the project’s overall objectives, ensuring that they contribute to the project's success. Finally, establishing a time frame helps in prioritizing tasks and managing resources effectively.

While flexibility can be important in some contexts, having concrete, well-defined goals is critical at the outset of a project to provide a clear roadmap. Focusing solely on financial objectives can lead to neglecting other critical aspects, such as quality or stakeholder satisfaction. Excluding stakeholder input would hinder the project's success, as engaging stakeholders is vital for capturing diverse perspectives and fostering support for the project.